1. One should never generalize.
  2. Don't be redundant; don't use more words than necessary. It's highly
    superfluous.
  3. Understatement is always the best.
  4. Exaggeration is a billion times worse than understatement.
  5. One-word sentences? Eliminate.
  6. Who needs rhetorical questions?
  7. Comparisons are as bad as clichés.
  8. Even if a mixed metaphor sings, it should be derailed.
  9. Analogies in writing are like feathers on a snake.
  10. Go around the barn at high noon to avoid colloquialisms.

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