Ernest Shackleton's recruiting advertisement for his 1912
Imperial Trans-Antarctic Expedition:

"Men wanted for hazardous journey. Small wages, bitter cold,
long months of complete darkness, constant danger, safe
return doubtful. Honour and recognition in case of success."

If Shackleton were advertising in the 1990's:

"Members wanted for adventure trek. Low cost, cool sights,
lots fun nights, thrills galore, insurance available. Get
your picture in Outside magazine."